Apply now to be a 2026 Merchant!
Applications received by July 1st will receive a 10% discount!

Please first create a Merchant Profile. Already have a Merchant Profile in our new portal? Sign in here. Choose Montgomery, AL from the dropdown menu.

Returning Merchants

Log into your Merchant Profile. Please do not create a second account. Once you log in you will be able to pay the application fee and access the full application, where you can go into detail about your business, and update information if needed.

New Merchants

Create a NEW Merchant Profile in our Merchant platform. Once your profile is created, you will be able to log in and access the full application, where you can give details about your business.

Please note: The $20 application fee is nonrefundable. The application fee must be paid at the time of application submission. The Junior League of Montgomery’s Holiday Market is a juried show and submission of application DOES NOT GUARANTEE acceptance to the market. All applications are reviewed by the Holiday Market committee. If your application is accepted, you will be contacted by a Holiday Market committee member by email for the next steps. Under no circumstances will application fees be refunded. Thank you for understanding and for supporting the Junior League of Montgomery.

Questions?: hmmerchants@jlmontgomery.org or information@jlmontgomery.org

Business Licenses

All merchants must secure a City of Montgomery and Montgomery County business license:

• Montgomery County Business License Department at 334-832-1248.
• City of Montgomery’s Business License Department: 334-625-2036.